Consulting versus Coaching - It Doesn't Have To Be One Or The Other...
Management Consulting and Business Coaching ─ it doesn’t have to be one or the other! In fact, the optimal formula is employing both from one firm.
It is a little known fact to the average person and small business owner that most Fortune 500 Companies employ Executive Coaches and Management Consultants on a routine basis to develop their executives and bring outside expertise to the business. Many firms offer management consulting services and many other firms offer business coaching. Montero Consulting & Business Coaching offers both bringing synergy and unique benefit to the overall enterprise.
Consultants go on-site, fix companies and implement strategies and processes. Usually this involves training of staff on new systems and procedures and preparing appropriate documentation. Some effort is expended on advising the Owner/CEO, but most of the focus is on the company itself. This is great but often within months or a few years, the CEO, Staff and Employees revert to old habits and fail to stick to the plan and new methodologies. The result: short-term temporary procedural advancements but no lasting change in culture, values and the way work gets done.
Alternatively, Executive Coaches focus on the CEO and Executives of the company. The goal is to train and develop the Owner so that he/she overcomes his/her limiting deficiencies and begins to think more strategically as he/she guides strategy and the development of subordinate staff and appropriate infrastructure and systems. Often the coaching is done off-site, and the Coach rarely or never visits the company’s facility or meets other employees. The premise is that if you fix the CEO you fix the company. We disagree.
Focusing simply on executive coaching and relying on business owners to spearhead the necessary changes to improve and transform their companies is a very steep path. Most CEO’s have specialized skill sets that led to functional expertise, promotion or entrepreneurial activities. The true generalist doesn’t exist. Executive coaching that attempts to make the business owner a jack of all trades inevitably results in mastery of none and dilution of strategic focus. However, when the business owner’s time or expertise falls short, as is usually the case, executive coaches often recommend contracting outside consultants.
Who better than the Coaching firm to provide Consulting? Not only is their established trust and relationship, but the executive coach already has intimate familiarity with the firm and its challenges, strengths and weaknesses. There are lower transactional costs for both firms, as well as economies of scale in aggregating consulting and coaching services.
For the same reasons, who better than the consulting firm to provide on-going coaching services? Post-consulting executive coaching with its monitoring and accountability components ensures new procedures, processes, systems, infrastructure, habits and behaviors remain intact and adhered to until the changes have been internalized and have become part of the company’s culture. So when it comes to Business Coaching and Consulting services to turn your company into an enduring business enterprise, choose the one firm that brings synergy and offers both.
It is a little known fact to the average person and small business owner that most Fortune 500 Companies employ Executive Coaches and Management Consultants on a routine basis to develop their executives and bring outside expertise to the business. Many firms offer management consulting services and many other firms offer business coaching. Montero Consulting & Business Coaching offers both bringing synergy and unique benefit to the overall enterprise.
Consultants go on-site, fix companies and implement strategies and processes. Usually this involves training of staff on new systems and procedures and preparing appropriate documentation. Some effort is expended on advising the Owner/CEO, but most of the focus is on the company itself. This is great but often within months or a few years, the CEO, Staff and Employees revert to old habits and fail to stick to the plan and new methodologies. The result: short-term temporary procedural advancements but no lasting change in culture, values and the way work gets done.
Alternatively, Executive Coaches focus on the CEO and Executives of the company. The goal is to train and develop the Owner so that he/she overcomes his/her limiting deficiencies and begins to think more strategically as he/she guides strategy and the development of subordinate staff and appropriate infrastructure and systems. Often the coaching is done off-site, and the Coach rarely or never visits the company’s facility or meets other employees. The premise is that if you fix the CEO you fix the company. We disagree.
Focusing simply on executive coaching and relying on business owners to spearhead the necessary changes to improve and transform their companies is a very steep path. Most CEO’s have specialized skill sets that led to functional expertise, promotion or entrepreneurial activities. The true generalist doesn’t exist. Executive coaching that attempts to make the business owner a jack of all trades inevitably results in mastery of none and dilution of strategic focus. However, when the business owner’s time or expertise falls short, as is usually the case, executive coaches often recommend contracting outside consultants.
Who better than the Coaching firm to provide Consulting? Not only is their established trust and relationship, but the executive coach already has intimate familiarity with the firm and its challenges, strengths and weaknesses. There are lower transactional costs for both firms, as well as economies of scale in aggregating consulting and coaching services.
For the same reasons, who better than the consulting firm to provide on-going coaching services? Post-consulting executive coaching with its monitoring and accountability components ensures new procedures, processes, systems, infrastructure, habits and behaviors remain intact and adhered to until the changes have been internalized and have become part of the company’s culture. So when it comes to Business Coaching and Consulting services to turn your company into an enduring business enterprise, choose the one firm that brings synergy and offers both.
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